Service Guide
Mid-and-low end consumer market can not be ignored
來源： 時間：2016-04-20
Chinese consumers contributed a lot to the underway "black five" overseas shopping season, at the same time,more and more developed cross-border e-commerce is becoming the symbol of China's rise of the middle class. Even though, mid-range consumer market still cannot be ignored.
Different from rich middle class, who pays attention to brand and taste, mid-and-low end consumers pay special attention to practicability. Although the unit price is not high, but instead there is a large base.
The Global Management Consulting Firm’s report shows that digitization is quietly pushing Chinese mid-and-low consumer scale’s expansion, being new momentum of China's enterprise market development . By 2020, the China's low-end consumer’s expenditure will amount to $4 trillion.
However, it is not easy to win the favor of civilian consumer groups, for consumers’ demand is"cheap" but not "drop". Practicability, good quality and low price are equally important. The striking contrast between "buyers’ show" and "sellers’ show", is one of the drawbacks of mid-and-low consumer e-commerce.
The phenomenon "to buy foreign goods"’ appearance partly due to the mistrust on Chinese manufacturing. For lack of brand sense, the consumers’ demand of high grade sense is not satisfied. Even though, China’s traditional manufacturing in clothing areas still has a strong advantage. The products bought overseas may be eventually labeled of "Made in China".
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